Pomona, N.Y. — November 2025 — Rockland County entrepreneurs Lloyd and Sue Ecker have secured a $100,000 investment on ABC’s hit show Shark Tank for their innovative anti-snoring pillow, the Snorinator.

The couple, who live in Pomona, New York, appeared on a recent episode of the show to pitch their product, which is designed to help users sleep comfortably while sitting upright — reducing snoring and improving airflow during rest.

After a tense round of negotiations, several sharks initially passed on the idea. But investors Lori Greiner and Michael Strahan saw potential in the concept after testing the Snorinator themselves. The pair teamed up to offer $100,000 for a 25% stake in the Eckers’ company.

The Snorinator, which the couple developed to address common sleep and snoring problems, has already gained attention from frequent travelers and people who struggle to get restful sleep due to snoring or sleep apnea.

The Eckers, longtime inventors and entrepreneurs, said they were thrilled to find partners who believed in their mission to improve sleep health.

“Lori and Michael understood right away what we were trying to do,” said co-founder Lloyd Ecker after the episode aired. “They tested the Snorinator themselves and got it — this is about helping people rest better and breathe easier.”

The investment marks another success story for the Hudson Valley’s growing community of small business innovators who have appeared on Shark Tank in recent years.